Context
Our customer works in the area of animal welfare in farmed fishes and is concerned about inhumane slaughter practices.
Currently, most farmed fish are slaughtered through asphyxiation—a slow and painful process.
In contrast, developed countries use humane stunning technology (electrical, chemical, or mechanical) to render fish unconscious.
Since stunning introduces additional costs, it was crucial to determine who in the supply chain would be willing and able to absorb those costs.
Mapped the fish supply and demand landscape in India, creating a detailed segmentation of 13 potential target populations.
Prioritized 3 key groups based on the volume of fish farmed and their likelihood of adopting pre-slaughter stunning practices.
Assessed 5 different stunning technologies, evaluating their feasibility, effectiveness, and cost.
Developed a comprehensive pilot and scale-up plan to introduce stunning method in India.
